You and your family are connected by routine, and you stick to it.

But what if a disaster strikes without warning?

Here, one by one, each layer of audio starts to slowly creep backwards. Backmasking.

What if your day’s routine is disrupted and you can’t reach your family?

Have you planned for that?

At this point, the backmasking becomes frenetic. Complete cacophony, speeding up until it all stops at the same exact time.  We’re left with silence for a beat, then the AVO…

Before a disaster turns your family’s world upside down, Be Ready.

Get a kit. Make a plan. Be informed. 

Learn how at www.Ready.gov

Brought to you by the Federal Emergency Management Agency and the Ad Council.