Ready Campaign Offers Your State and Town Useful Tools
LOCALIZATIONS
The Ready campaign, in partnership with The Advertising Council, has produced public service advertising (PSA) materials. The materials include television, radio, print, Web banners and out-of-home ads. To view all of the Ready Campaign's PSAs visit the Ad Council web site at AdCouncil.org. To order copies of the Ready PSAs for placement in donated media, please visit PSA Central http://psacentral.adcouncil.org/psacentral/signon.do.
The ads are designed to educate and empower Americans to prepare for and respond to all kinds of emergencies. They are easy to localize which means state and local governments can “tag” the Ready PSAs that run in their area with their organization’s logo and use the ads to direct residents to their own local emergency preparedness Web sites. The Ad Council can assist in localizing the PSAs and securing local donated media commitments. For more information on how to localize the Ready Campaign in your community, contact the Ready Campaign at ready@dhs.gov.
Please see below for details on agencies that have localized thus far.
Chicago
The Office of Emergency Management and Communication's Alert Chicago program localized the Ready Campaign in February 2007 and again in September 2009, including television, radio and outdoor PSAs. The ads fulfill to a local Chicago Web site, http://www.alertchicago.com.
Georgia
The Georgia Emergency Management Agency (GEMA) localized the Ready campaign in January 2008, including three television spots (Meeting Place, Cell Phone, and Tomato Paste) and two radio spots in varying lengths (Meeting Place and Food). The ads fulfill to a local Georgia Web site, http://www.ready.ga.gov.
The Metro Atlanta UASI Region's citizen preparedness project also localized the television PSA in September 2009.
GEMA held a Severe Weather Awareness Ceremony and Ready Georgia launch event hosted by Governor Sonny Perdue in January 2008
Houston
As part of the Houston UASI Region's Citizen Preparedness project, the City of Houston localized the Ready Campaign in May 2008 including five television spots (Meeting Place, Cell Phone, Tomato Paste, Tia Contigencia and Corner of the Ring), Live Announcer Copy for radio, four print ads (Map, Food Pantry, Battery and Flashlight), one outdoor execution (Map) and four web banners (Map, Food, Plan, Flashlight). In September 2009, the City localized additional television and radio PSAs. The ads fulfill to a local Houston Region Web site, http://www.readyhoustontx.gov.
Kansas City
The Metropolitan Emergency Managers Committee of Greater Kansas City localized the Ready Campaign in August 2007 and again in September 2009 including English and Spanish television PSAs. The ads fulfill to a local regional Web site, http://www.preparemetrokc.org and http://www.preparemetrokc.org/espanol.
Los Angeles
The City of Los Angeles Emergency Management Department participated in localizing the Ready Campaign in 2009. Ads that were created included English and Spanish TV spots, radio spots of varying lengths and outdoor advertisements. The ads directed viewers to www.ReadyLA.org.
Massachusetts
The Massachusetts Emergency Management Agency localized the Ready campaign in May 2008 including three television spots (Cell Phone, Tomato Paste and Corner of the Ring) and one radio spot in varying lengths (Meeting Place). The ads fulfill to a local Massachusetts Web site, http://www.mass.gov/mema.
New York City
The New York City Office of Emergency Management localized the Ready Campaign in June 2007. The campaign included five television spots, one radio spot, two print ads, a web banner, and one outdoor spot that was displayed on a wallscape in Manhattan’s Gramercy neighborhood. In 2009, the NYC OEM partnered with the American Red Cross in Greater New York to create a fully integrated campaign entitled Ready New York City (Listo New York City is the Spanish counterpart). The campaign featured it’s own creative material as well as a new website, www.readynyc.org, that controlled all messaging.
Eugene Oregon
In 2009, the City of Eugene Emergency Management, Oregon, localized the new Ready Campaign’s English TV Spots. In coordination with September’s National Preparedness Month, Eugene held a local parade where they incorporated additional Ready creative material and outdoor ads.
Pennsylvania
The Commonwealth of Pennsylvania localized the Ready Campaign in September 2008, including three television spots (Meeting Place, Tomato Paste and Tia Contigencia). The ads drive viewers to a local Pennsylvania Web site, www.readypa.org.
The Pennsylvania Emergency Management Agency (PEMA) held an event in September 2008 where PEMA Director Robert P. French announced the launch of the Commonwealth’s Citizen Preparedness and Outreach Campaign, Ready PA.
San Diego County
The San Diego County Office of Emergency Services localized the Ready Campaign in April 2007 including three televisions spots and one outdoor spot (Meeting Place, Cell Phone, Tomato Paste and Map). The ads fulfill to a local Web site http://www.readysandiego.org.
San Francisco
The City of San Francisco localized the Ready Campaign PSAs in December 2006 and again in September 2009, including television and radio PSA spots. The ads fulfill to a local San Francisco Web site, http://www.72hours.org.
The city of San Francisco also held an event, Honoring the Bay Area, in December 2006 to launch the 72 Hours emergency preparedness campaign.
Austin Texas
The City of Austin Homeland Security Emergency Management localized the Ready Campaign’s new creative in 2009. Austin created English TV spots that directed viewers to www.cityofaustin.org/oem.
Utah
In 2009, the Utah Department of Public Safety localized the new Readycreative material including English and Spanish TV Spots. The ads drive viewers to a local Utah Web site, www.bereadyutah.gov.
Virginia
The Virginia Department of Emergency Management localized the Ready campaign in June 2007 and again in September 2009, including television and radio PSAs in varying lengths. The English and Spanish ads fulfill to the respective local Web sites: http://www.readyvigrinia.gov and http://www.listovirginia.gov.
York County
The York County Office of Emergency Management in Pennsylvania localized the Ready Campaign in April 2007 including three television spots (Meeting Place, Cell Phone and Tomato Paste). The ads fulfill to a local York County Web site, http://www.ready-york.org.
For additional information on how to create an emergency preparedness campaign for your community, visit http://www.ready.gov/america/toolkit/index.html
