Ready Campaign Public Service Advertisements (PSAs)
In order to encourage Americans to prepare themselves, their families and their communities, the Federal Emergency Management Agency (FEMA), in partnership with The Advertising Council, has sponsored public service advertisements (PSAs) that educate and empower Americans to prepare for and respond to all kinds of emergencies. The Ready Campaign asks individuals to do three key things to prepare for the unexpected: (1) get an emergency supply kit, (2) make a family emergency plan, and (3) be informed about the different types of emergencies that could occur and their appropriate responses.
The Ready Campaign has created television, radio, print, outdoor and Web advertisements directed toward individuals and families; radio, print, outdoor and Internet advertisements directed toward owners and managers of small and medium-sized business; and television, radio, print, outdoor and internet advertisements for Spanish speakers. Because the Ready ads are PSAs, they run entirely in donated media space.
Additionally, the campaign has PSAs directed towards owners and managers of small and medium-sized business (Ready Business) and Spanish-speakers (Listo). Ready Business PSAs include radio, print, outdoor and Web advertisements. Listo PSAs include television, radio, print, outdoor and internet advertisements.
In September 2009, to coincide with National Preparedness Month (NPM), new PSAs were released. The new television, radio, outdoor and Web PSAs utilize the metaphor that a disaster can turn your world and your family’s life “upside down,” to encourage Americans to prepare and direct audiences to visit www.ready.gov where they can find tools and resources to prepare.
To view all of the Ready Campaign's PSAs visit the Ad Council Web site at AdCouncil.org.
Video
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World Upside Down (60 seconds) Flash 9 Format - 2Mb WMV format - 2Mb TXT format - 4Kb   
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World Upside Down (30 seconds) Flash 9 Format - 1Mb WMV format - 1Mb TXT format - 4Kb
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World Upside Down (15 seconds) Flash 9 Format - 2Mb WMV format - 2Mb TXT format - 4Kb
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World Upside Down (10 seconds) Flash 9 Format - 2Mb WMV format - 2Mb TXT format - 4Kb
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Audio
Family Routine (60 seconds)
MP3 Format - 1.9Mb
WAV format - 11.5Mb TXT format - 1Kb
World For Granted (60 seconds)
MP3 Format - 1.9Mb
WAV format - 11.5Mb TXT format - 1Kb
World Upside Down (15 seconds)
MP3 Format - 488Kb
WAV format - 2.9Mb TXT format - 1Kb
