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The Ready Campaign is pleased to provide you this toolkit in hopes that it will help you to create an emergency preparedness campaign for your community. Enclosed you will find background information on the U.S. Department of Homeland Security's Ready Campaign, as well as tools and resources to help you tailor your emergency preparedness campaign to fit your community.
Your efforts to reach Americans on the importance of emergency preparedness is critical. In a 2007 study conducted by The Advertising Council, 91 percent of Americans agreed taking some simple steps to prepare for emergencies could help protect themselves and their families in the event of an emergency, but only 54 percent said they had taken any steps at all to prepare for an emergency.
The Ready Campaign encourages individuals to take three simple steps to prepare: get an emergency supply kit, make a family emergency plan, and be informed about the different types of emergencies that could occur and their appropriate responses. We also encourage individuals to get involved in their communities through their local Citizen Corps.
You can visit www.ready.gov or call 1-800-BE-READY to learn more about the Ready Campaign and how to prepare for emergencies. Again, the Campaign is pleased to work with you in our effort to educate and empower Americans on emergency preparedness. If you have any questions, please don’t hesitate to contact us at ready@dhs.gov.
