Department of Homeland Security Announces Major Expansion of Minor League Baseball Partnership
U.S. Department of Homeland Security
For Immediate Release
April 22, 2004
One of many efforts underway to help Americans prepare for potential terrorist attacks
Department of Homeland Security Secretary Tom Ridge today announced that 52 Minor League Baseball teams in communities all across America -- more than double the number that participated last year -- have committed to featuring Ready public service announcements in their ballparks this spring and summer. The partnership is just one of many strategic relationships secured by DHS and the Ad Council to disseminate messages and materials that will help Americans to prepare for potential terrorist attacks and other emergencies.
"It's up to each of us as Americans to make sure we're doing all we can to prepare for another attack," Secretary Ridge said. "And part of my job is to make sure we're reaching out to Americans to give them the tools they need to prepare their families, homes and businesses. Our Minor League Baseball partnership is just one of many ways we are speaking directly with Americans to remind them of the simple steps they can take to be prepared: Make a plan, make a kit, and get informed."
Secretary Ridge also announced that the Boy Scouts of America will continue its partnership with Homeland Security through its Emergency Preparedness BSA initiative and distributing Ready brochures at the baseball games.
The Ready Campaign is a national public-service advertising campaign designed to educate and empower American citizens to prepare for and respond to potential terrorist attacks and other emergencies. Citizens interested in receiving a "Get Ready Now" brochure may call 1-800-BE-READY or visit www.ready.gov for more information. Launched just over a year ago, Sec. Ridge says the campaign already is making a difference.
"I'm tremendously gratified that Americans are visiting the ready.gov website and calling our toll-free number," Secretary Ridge said. "More importantly, people are using the information on the website and in the brochure, and taking the necessary steps to be prepared."
Since its launch in February 2003, there have been more than 18.7 million unique visitors and more than 1.7 billion hits on the www.ready.gov website. Of the hundreds of millions of websites in the world, ready.gov has been ranked in the top 1,000 several times, making it one of the most visited sites on the worldwide web (See schedule below).
The 52 Minor League Baseball teams will feature the public service announcements on different dates throughout the summer. Local Boy Scouts will assist each team in distributing the Ready brochure at those games.
"Nearly 40 million fans come to our ballparks each season, and our teams are proud to be able to help educate Americans on how they can better protect their families," said Mike Moore, President & CEO of Minor League Baseball. "We're happy to see so many of our teams participating in this program."
"Whenever our national leaders have called upon the Scouts in times of need, the Boy Scouts of America has responded," said Roy L. Williams, Chief Scout Executive of the Boy Scouts of America. "The BSA looks forward to continuing our partnership with the Department of Homeland Security and Minor League Baseball to make sure our communities are better prepared for the future."
For more information about the partnership, call Jill Rusinko at Minor League Baseball at (727) 822-6937; Keith Stephens at the Boy Scouts of America at (214) 224-8411; or Lara Shane at the Department of Homeland Security at (202) 282-8010.
Minor League Baseball / Boy Scouts READY Schedule
- Wichita Wranglers --- April 17
- New Orleans Zephyrs --- April 23
- Lake County Captains --- May 1
- Rancho Cucamonga Quakes --- May 1
- Harrisburg Senators --- May 1
- Carolina Mudcats --- May 7
- Winston-Salem Warthogs --- May 8
- Wisconsin Timber Rattlers --- May 16
- Kannapolis Intimidators --- May 21
- Indianapolis Indians --- May 21
- Hickory Crawdads --- May 21
- Round Rock Express --- May 25
- Kinston Indians --- May 28
- Mobile Bay Bears --- June 4
- Syracuse Sky Chiefs --- June 4
- Fort Wayne Wizards --- June 5
- Ashville Tourists --- June 5
- Erie Sea Wolves --- June 5
- Savannah Gnats --- June 11
- San Jose Giants --- June 11
- Huntsville Stars --- June 11
- Sarasota Red Sox --- June 15
- Bristol White Sox --- June 22
- Akron Aeros --- June 25
- Lancaster Jet Hawks --- June 26
- Salem-Keizer Volcanos --- June 26
- Clinton Lumber Kings --- July 9
- Lexington Legends --- July 9
- Tri-City Dust Devils --- July 9
- Vermont Expos --- July 10
- Greenville Astros --- July 14
- Altoona Curve --- July 16
- Princeton Devil Rays --- July 16
- Spokane Indians --- July 17
- Albuquerque Isotopes --- July 23
- Vero Beach Dodgers --- July 24
- Mahoning Valley Snappers --- August 6
- Bluefield Orioles --- August 10
- Beloit Snappers --- August 13
- Wilmington Blue Rocks --- August 13
- Rochester Red Wings --- August 19
- Columbus Clippers --- August 23
- Idaho Falls Chukars --- TBA
- Salt Lake Stingers --- TBA
- Chattanooga Lookouts --- TBA
- Visalia Oaks --- TBA
- Oklahoma Red Hawks --- TBA
- Tacoma Rainiers --- TBA
- Kansas City T-Bones --- TBA
- Norwich Navigators --- TBA
- Las Vegas 51's --- TBA
- Trenton Thunder --- TBA