PSA & Multimedia
PSA & Multimedia
In order to encourage Americans to prepare themselves, their families, and their communities, the Federal Emergency Management Agency (FEMA), in partnership with The Advertising Council, has sponsored public service advertisements (PSAs) that educate and empower Americans to prepare for and respond to all kinds of emergencies.
The Ready Campaign has created suites of advertisements directed towards individuals and families, owners and managers of small and medium-sized business, and Spanish speakers. Because the Ready ads are PSAs, they run entirely in donated media space. Business PSAs include radio, print, outdoor, and Web advertisements. Listo PSAs include television, radio, print, outdoor, and web advertisements.
Ready.gov PSA - "Progress" (:30) with the Today Show's Al Roker
The Day Before
Ready.Gov PSA - "The Day Before" (:60)
Ready.Gov PSA - "The Day Before" (:30)
Ready.Gov PSA - "The Day Before: Hurricane Irene" (:15)
Ready.Gov PSA - "The Day Before: The Joplin Tornado" (:15)
Ready.Gov ESPN "Hero" PSA
Ready.Gov NOAA PSA 1 - National Preparedness Month (:40)
Ready.Gov NOAA PSA 2 - National Preparedness Month (:30)
Instructional Videos (ASL)
Ready Instructional Videos
In order to encourage Americans to prepare themselves, their families and their communities, the Federal Emergency Management Agency (FEMA), in partnership with The Advertising Council, has created instructional videos to help educate and empower Americans to prepare for and respond to all kinds of emergencies. The first set of instructional videos, released in English and Spanish, are designed to detail how American families get an emergency supply kit, make a family emergency plan, and be informed about the different types of emergencies in their community. FEMA and the Ad Council have also created additional instructional videos with specific information for pet owners, older Americans and individuals with disabilities. All Ready Instructional Videos include American Sign Language and closed captioning. View all of the Ready Campaign's Instructional Videos.
Preparing Makes Sense
Preparing Makes Sense for Pet Owners
Preparing Makes Sense for Older Americans
Preparing Makes Sense for People with Disabilities and Other Access and Functional Needs
Preparing Makes Sense in Indian Country
Preparing Makes Sense for Military Families
Prepararse tiene sentido
Help With Media File Formats
The file formats below are found on Ready.gov and other Federal Emergency Management Agency (FEMA) web sites. If you have difficulty with a format that is not discussed here, please Contact us.
Audio Visual Interleave (*.AVI)
This file format is supported by the Windows Media Player. Specific information may be found on the Microsoft Multimedia File Format Support Page.
Encapsulated PostScript (*.EPS)
These files require an image manipulation or illustration program, such as Adobe Photoshop or Adobe Illustrator, to open them. Save the file to your computer and then open it using a software imaging program that supports this format.
Excel (*.XLS, *.XLSX)
Download the free Excel 2003 Viewer to open, view, and print Excel workbooks, even if you don't have Excel installed.
Moving Pictures Experts Group (*.MPG, *.MPEG)
MPEG 1 Audio Layer 3 (*.MP3)
Portable Document Format (*.PDF)
PowerPoint (*.PPT, *.PPTX)
Download the free PowerPoint Viewer to view full-featured presentations created in PowerPoint 97 and later versions.
QuickTime (*.QT, *.MOV)
Files with these extensions require the QuickTime player. You can download (free) and find guidance on how to install and use it from the QuickTime Web site.
Real Media (*.RA, *.RAM, *.RM)
Files with these extensions require the RealPlayer. You can download (free) and find guidance on how to install and use it from the RealPlayer Web site.
Shockwave Flash (*.SWF, *FLV)
Files with this extension require the Flash Player. You can download (free) and find guidance on how to install and use it from the Adobe Web site.
Windows Media (*.WMV, *.ASX)
Files with these extensions require the Windows Media Player. You can download (free) and find guidance on how to install and use it from the Microsoft Web site.
Word (*.DOC, *.DOCX)
Download the free Word 2003 Viewer to view, print and copy Word documents, even if you don't have Word installed.
To coincide with NPM, Spanish-language and English-language PSAs were released in September 2010. The television, radio, outdoor, and Web PSAs promote the idea that preparing today will help reduce the consequences of a disaster tomorrow, encourage Americans to prepare and direct audiences to visit www.listo.gov or www.ready.gov where they can find tools and resources to prepare.
To coincide with the start of Hurricane Season 2013, Ready launched a series of Business PSAs. The PSAs promote the idea that by taking steps ahead of time, many small- to medium-sized businesses can be better prepared to survive and recover after an emergency. The nationwide effort was developed in partnership with the American Red Cross, and direct audiences to visit www.ready.gov/business for online resources, including the Red Cross' Ready Rating business preparedness tool. Ads are available for TV, radio, print, outdoor and Internet, visit Ready Business to view the complete suite of advertisements.
Business Continuity Planning Suite Introductory Video
A humorous, short video that introduces viewers to the concept of business continuity planning and highlights the benefits of having a plan. Two men in an elevator experience a spectrum of disasters from a loss of power, to rain, fire, and a human threat. One man is prepared for each disaster and the other is not.