PSA & Multimedia
PSA & Multimedia
In order to encourage Americans to prepare themselves, their families, and their communities, the Federal Emergency Management Agency (FEMA), in partnership with The Advertising Council, has sponsored public service advertisements (PSAs) that educate and empower Americans to prepare for and respond to all kinds of emergencies.
The Ready Campaign has created suites of advertisements directed towards individuals and families, owners and managers of small and medium-sized business, and Spanish speakers. Because the Ready ads are PSAs, they run entirely in donated media space. Business PSAs include radio, print, outdoor, and Web advertisements. Listo PSAs include television, radio, print, outdoor, and web advertisements.
Ready Instructional Videos
In order to encourage Americans to prepare themselves, their families and their communities, the Federal Emergency Management Agency (FEMA), in partnership with The Advertising Council, has created instructional videos to help educate and empower Americans to prepare for and respond to all kinds of emergencies. The first set of instructional videos, released in English and Spanish, are designed to detail how American families get an emergency supply kit, make a family emergency plan, and be informed about the different types of emergencies in their community. FEMA and the Ad Council have also created additional instructional videos with specific information for pet owners, older Americans and individuals with disabilities. Many Ready Instructional Videos include American Sign Language and closed captioning. View all of the Ready Campaign's Instructional Videos.
Preparing Makes Sense
Preparing Makes Sense for Pet Owners
Preparing Makes Sense for Older Americans
Preparing Makes Sense for People with Disabilities and Other Access and Functional Needs
Preparing Makes Sense in Indian Country
Preparing Makes Sense for Military Families
Business PSA - Storefront Earthquake (:15)
Business PSA - Storefront Flood (:15)
Be Prepared For Emergencies While Traveling (:30)
Business Continuity Planning Suite Introductory Video
A humorous, short video that introduces viewers to the concept of business continuity planning and highlights the benefits of having a plan. Two men in an elevator experience a spectrum of disasters from a loss of power, to rain, fire, and a human threat. One man is prepared for each disaster and the other is not.
Family Preparedness PSAs
Seat of Your Pants (:60)
Seat of Your Pants (:30)
Not Sharing (:30)
Not Sharing (:15)
The Day Before
Ready.Gov PSA - "The Day Before" (:60)
Ready.Gov PSA - "The Day Before" (:30)
Ready.Gov PSA - "The Day Before: Hurricane Irene" (:15)
Ready.Gov PSA - "The Day Before: The Joplin Tornado" (:15)
Ready.Gov PSA - "Consequences" (:30)
Ready.Gov PSA - "ESPN Hero" (:30)
Ready.gov PSA - "Progress" (:30) with the Today Show's Al Roker
Last updated: 11/06/2013 - 05:44 PM