National Preparedness Month Social Media Toolkit

Theme

Graphics

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Key Messaging

Call to Action

Social Media Posts

Additional Graphic Content

The below language can be used to share information, updates and messaging for Older Adult Preparedness during National Preparedness Month.

Theme

This year’s theme is “Take Control in 1, 2, 3”.
This theme empowers everyone, especially older adults, to 1) assess their needs, 2) make a plan and 3) engage their support network to stay safe when disaster strikes.

To make your post stand out, consider incorporating relevant graphics or emojis, as well.

Older adults can face greater risks when it comes to the multitude of extreme weather events and emergencies we now face, especially if they are living alone, have low-income, have a disability, or live in rural areas.

FEMA’s critical partners, emergency managers and all those who work with and support older adult communities to access the new webpage available in English and Spanish languages at Ready.gov/older-adults and Ready.gov/es/adultos-mayores for initial messaging, graphics and resources.
By the year 2035, the U.S. Census Bureau projects that there will be more Americans over the age of 65 than under the age of 18. Over the next decade, it is imperative that the growing older adult population become more aware of their risks and better prepared for them.

Older adults and their caregivers can overcome these potential obstacles and increase their resilience by taking control in 1, 2, 3.
Assess your needs. If you have medications that need refrigeration, rely on mobility or assistive devices or have a pet you’ll need to understand how these variables will factor into what you’ll need to stay safe in a disaster or emergency.

Make a plan. Once you assess your needs, you can tailor your plans to make sure your needs are met. This can include building a kit that includes extra medication, having a way to store medications in an emergency and planning for your pets or service animals. If you’re an older adult or work with and support older adult communities visit Ready.gov/older-adults and Ready.gov/es/adultos-mayores for resources.

Engage your support network. Reaching out to family, friends and neighbors can help you build a support network that can support you before, during and after a disaster or emergency. Share each aspect of your emergency plan with everyone in your group, including a friend or relative in another area who would not be impacted by the same emergency who can help if necessary. Make sure everyone knows how you plan to evacuate your home or workplace and where you will go in case of a disaster. Make sure that someone in your personal support network has an extra key to your home and knows where you keep your emergency supplies. Practice your plan with those who have agreed to be part of your personal support network.