Weekly Themes
Social Media & Graphics
Videos
More Info
National Preparedness Month (NPM) is an observance each September to raise awareness about the importance of preparing for disasters and emergencies that could happen at any time. The 2021 theme is “Prepare to Protect. Preparing for disasters is protecting everyone you love.”
For the first time in its history, the Ready Campaign, in partnership with the Ad Council, identified the Hispanic community as a key audience, and will launch a series of Public Service Advertisements specifically designed to encourage preparedness within the underserved demographic.
Weekly Themes
Each week in September, the campaign will focus on a different aspect of preparedness for individuals, families and communities.
Week 1 September 1-4: Make A Plan
Talk to your friends and family about how you will communicate before, during, and after a disaster. Make sure to update your plan based on the Centers for Disease Control recommendations due to the Coronavirus.
Week 2 September 5-11: Build A Kit
Gather supplies that will last for several days after a disaster for everyone living in your home. Don’t forget to consider the unique needs each person or pet may have in case you have to evacuate quickly. Update your kits and supplies based on recommendations by the Centers for Disease Control.
Week 3 September 12-18: Low-Cost, No-Cost Preparedness
Natural disasters don’t wait for a convenient time. Preparing for them shouldn’t wait either. Start today by signing up for alerts, safe-guarding important documents, and taking other low cost and no cost preparedness actions to lessen the impact of disasters and emergencies for you and your family.
Week 4 September 19-25: Teach Youth About Preparedness
Talk to your kids about preparing for emergencies and what to do in case you are separated. Reassure them by providing information about how they can get involved.
Social Media & Graphics
- National Preparedness Month Social Media Graphics
- National Preparedness Month Animated Graphics
- “Prepare to Protect” Public Service Announcements
- National Preparedness Month Social Media Toolkit
- Personal Disaster Preparedness for People with Disabilities Social Media Toolkit
Videos
- Prepare to Protect PSA: The Best Planner (:60)
- Prepare to Protect PSA: The Best Planner (español) (:60)
- Additional Prepare to Protect PSAs in English and Spanish