Launched in February 2003, Ready is a National public service campaign designed to educate and empower the American people to prepare for, respond to and mitigate emergencies, including natural and man-made disasters. The goal of the campaign is to promote preparedness through public involvement.
Ready and its Spanish language version Listo ask individuals to do four key things:
- Stay informed about the different types of emergencies that could occur and their appropriate responses
- Make a family emergency plan.
- Build an emergency supply kit.
- Get involved in your community by taking action to prepare for emergencies.