Launched in February 2003, Ready is a National public service campaign designed to educate and empower the American people to prepare for, respond to and mitigate emergencies, including natural and man-made disasters. The goal of the campaign is to promote preparedness through public involvement.
Ready and its Spanish language version Listo ask individuals to do four key things:
(1) stay informed about the different types of emergencies that could occur and their appropriate responses
(2) make a family emergency plan and
(3) build an emergency supply kit, and
(4) get involved in your community by taking action to prepare for emergencies.